Nissan partners with Lance Armstrong for the Leaf
As Nissan prepares to unleash the first 100% electric vehicle, the Nissan Leaf, the car company has teamed up with seven-time Tour de France winner Lance Armstrong to help promote the newest addition to their lineup. Sales representatives at the car dealership in New Jersey are surely excited to have the new Leaf enter their showroom and lots within the next year. Consumers shopping for a 2010 Nissan Titan may want to wait for the new Nissan model to be released to see if it is the right purchase for them.
Lance Armstrong has partnered with Nissan in order to promote the Nissan Leaf as he prepares for the 2010 Tour de France. Armstrong is featured on the Leaf’s official site, where viewers can watch videos of interviews, during which he discusses the benefits of electric vehicles. Armstrong speaks about training for the races, and how competitors struggle when following behind vehicles because of air pollution and poor air quality. With automobile releasing emissions from the tail pipe, cyclists experience difficulty breathing – and performing – when traveling behind vehicles. Therefore, Armstrong explains, the Leaf is the first of its kind and as an 100% electric vehicle, the model helps improve air quality, thus creating a healthier environment for everyone.
2010 Nissan Titan owners may wonder: “Well has Lance Armstrong ever driven the Leaf?” What kind of spokesperson would he be if he hadn’t? As discovered on the Leaf’s official website, Lance Armstrong is indeed one of the first to own a Nissan Leaf, and is definitely satisfied with the performance and functionality of the new all-electric vehicle.
With the new Leaf, Nissan is confident in its ability to compete with other car companies’ renovations to the automobile such as the Chevrolet Volt (an extended-range electric vehicle) and Toyota Prius Plug-in Hybrid. Although Nissan hasn’t released pricing on their new model yet, the car company says its overall cost of ownership will be comparable to – or better than – a gasoline car of the same size. According to reviews, the operating cost of the Leaf is expected to be much lower than that of gasoline vehicles, considering that owners pay 6-15 cents per mile using gasoline and only 2-5 cents per mile using electricity.
For more details on the Nissan Leaf or Lance Armstrong’s involvement in the marketing campaigns, consumers are encouraged to stop into their favorite New Jersey car dealership to obtain more information. In the meantime, many of us are going to have to wait for the Nissan Leaf to enter dealership lots.
